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Just as human beings have a personality, organizations also have a "personality"the product(s) they sell and the type(s) of market(s) they participate in.

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meerkat18
Personality as to in respect to the organizations refers to the nature of manufactured product they are selling to the market as well as the type of market they are competing with other players with. For example, the personality of Fairchild Semiconductor, Inc. is described by MOSFETS, ICs and the market they are targeting which is the automotive industry.

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