Which of porter's competitive strategies concentrates on a particular buyer group, product line segment, or geographic market so that a company can serve its market more effectively?

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09-07-2017
Business

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Which of porter's competitive strategies concentrates on a particular buyer group, product line segment, or geographic market so that a company can serve its market more effectively?

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taskmasters taskmasters · Answer 1 · 2017-07-22T14:02:33+02:00

taskmasters taskmasters

22-07-2017

The answer is Differentiation Focus Strategy. This is a combination of two strategies from the three generic business strategies presented by Michael Porter. The three generic strategies are cost leadership, focus and differentiation. This type of strategy pursue a differentiated products within a focused market.

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