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Jonathan prefers shirts made with 100 percent cotton, but he will sometimes buy shirts with less cotton if they are less expensive. jonathan uses __________ to decide which shirts to buy.

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The answer to this question is the term Compensatory decision rule. The Compensatory decision rule is the ability of a person / consumer to choose and pick what brand and quality of a product the person wanted to purchase or buy. When a certain product is below the preferred quality of the consumer this item will be eliminated.

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