What element of the marketing mix is most concerned about creating convenience for customers in relation to the product's accessibility to the market?
a. price
b. product
c. place
d. promotion

Respuesta :

Answer:

Explanation:

The element of the marketing mix that is most concerned about creating convenience for customers in relation to the product's accessibility to the market is c. place. Place refers to the distribution channels and the location where the product is made available to customers. It involves making the product easily accessible and convenient for customers to purchase. This can include factors such as the physical location of stores, online platforms, delivery options, and the overall availability of the product in different markets .

By focusing on the place element of the marketing mix, companies can ensure that their products are readily available to customers when and where they need them. This convenience factor plays a crucial role in attracting and retaining customers, as it makes it easier for them to access and purchase the product .