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Debeers sells most of the diamonds it produces to industry. the company controls over 90 percent of the market and has great power over its distributors. in its marketing channel, debeers would be considered a:

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BlueSky06
DeBeers is called a channel leader. There is the strength, determination, knowledge, and management to control the industry. He/She has a talent and strategy on distributing and delivery of the business through networks. He/She knows that market very well enough to control the 90% as said.

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