Cross-business strategic fits are unlikely to be derived from transferring competitively valuable resources, expertise, technological know-how, or other capabilities from one business to another. Which of the following is NOT a way to achieve cross-business strategic fit?
1) Cost sharing between separate businesses whose activities can be combined.
2) Brand sharing between business units that have common customers or that draw upon common core competencies.
3) Sharing common administrative and customer service infrastructure.
4) Activities along the value chain that cannot be shared by different businesses.