The author is conveying the importance of adaptation and staying relevant in a rapidly changing world. The phrase "you gotta turn with the times" suggests that individuals or entities must be flexible and adjust their ways of thinking, behaving, or operating to keep up with the current trends, technologies, or societal norms. Failure to do so, as implied by "or the times gonna turn on you," suggests that if you don't adapt, you risk being left behind or becoming obsolete. In essence, it's a warning to embrace change or face the consequences of being outdated or irrelevant.