Cheryl Adams is having trouble defining her target market for the bookstore she's opening in her town, which is home to a small college, a retirement community, and a year-round tourist industry. By deciding to hire a marketing firm to handle the research, Cheryl will probably A. learn a lesson to go with her hunches. B. ruin her budget because of the expense. C. miss opportunities she might have taken a chance on. D. save more money than she spends on the professional research.