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Ramon works for a large company that is considering starting a new business unit to sell personalized coffee mugs. he has been tasked with the preliminary research for the industry analysis. his analysis should begin with:

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meerkat18
His analysis should begin with defining the new company's industry and strategic group. The industry of the coffee mugs should be defined first including its strategies in selling those products. This is a vital step because all other steps in the analysis will be based in this section.