cristy7266 cristy7266
  • 08-09-2017
  • Business
contestada

The marketing plan is derived from the ___________.

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W0lf93
W0lf93 W0lf93
  • 20-09-2017
Marketing planning process is derived from its overall business strategy. Thus, when top management is devising the firm's strategic direction or mission, proposed marketing activities are incorporated into the strategy.
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