check the picture below.
as a matter of elasticity, if you sell 100 popsicles for $1, you get a revenue of $100.
However, if your price goes to $5 per popsicle, then folks will begin to find it too expensive and won't be buying 100, but just 15, so, even though $5 is a higher price, 5 * 15 is a much smaller revenue than 1 * 100.
