1. Identifiability (and measurability)
2. Accessibility
3. Responsiveness
1. Identifiability
- the target market must be identifiable to determine which of the
consumers belong to the segment. The target market must be well-
defined and measurable, particularly in terms of population, income, and
age bracket.
2. Accessibility
- this refers to the ease of reaching the identified market segment in terms
of geography and economy with appropriate market strategies.
3. Responsiveness
- the target market should be evaluated if they will respond (i.e. purchase)
the products and services created for them. There is little point in
identifying a market, creating a product, and developing marketing
strategies if the consumers themselves see little value in what is being
offered to them. Thus, the products and services must meed the
consumers' or organizations' needs.
