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Ron shaich talks about how important it is to work with people at the franchisee level, vendors, suppliers, and customers. the idea he is describing (making sure that the objectives of all of these stakeholders align from the top down) is known as _________.

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meerkat18
Ron Schaich is known for his planning and controlling cycle. The said idea tackles that in every company, the top management should see to it that each of their member or people will also observe the same objectives that they set for the company. And that the company's objectives also support the objectives of the stakeholders with whom the company is also working with.

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