The primary goal of a firm pursuing a blue ocean strategy should be to

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09-10-2017
Business

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The primary goal of a firm pursuing a blue ocean strategy should be to

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Erudite1 Erudite1 · Answer 1 · 2017-10-16T16:49:54+02:00

The primary goal of a firm pursuing a blue ocean strategy should be to OFFER A DIFFERENTIATED SERVICE OR PRODUCT AT A LOW COST.
Blue ocean strategy is a marketing strategy which submits that leading companies can succeed not by engaging in competition with other companies but by systematically creating uncontested market space which are ripe for growth. The strategy employs simultaneous pursuit of high product differentiation and low cost, which makes competition irrelevant