As the marketing director for chipper's golf resort, you are making plans for the annual golf tournament, and trying to decide on the amount for the top three prizes. in past years, you successfully raised $25,000 through registration fees and sponsorship. you know that you could easily attract some great local talent if you made the top prize $10,000, but can you afford to announce a $10,000 top prize at the expense of losing out on a portion of the registration fees of lesser players who decide not to participate? using expectancy theory rationale that you learned in business class, you explain to the general manager that if you set the prize too high, several better than average golfers in the area will find their chances to be "out of their league" when the top players join in and will be unmotivated to participate and spend their money. your analysis of the situation is reasonable to the general manager.