Which era of media effects predicted that the media has a powerful, direct influence on the public? mean world era limited-effects era powerful-but-limited era magic bullet era?

Media influence and media effects are terms used in media studies, psychology, communication theory and sociology referring to mass media and media culture effects on individual or audience thought, attitudes and behavior.

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gauravsingh23VT gauravsingh23VT · Answer 2 · 2022-07-30T08:25:34+02:00

Media studies, psychology, communication theory, and sociology all use the terms "media influence" and “media impacts” to describe how the media and media culture affect people's thoughts, attitudes, and behaviour.

Why media has a powerful impact on the people?

Media has influenced the people so on the personal and professional ways has changed their ways and beliefs. Media coverage of new norms may influence people to accept them due to the individual effect.

In the social impact, the knowledge spreads a norm's common knowledge and improves social coordination because people are more likely to accept information if they think others are doing the same.

Thus, Media studies, psychology, communication theory, and sociology all use the terms "media influence"

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