Valerie set up a social organization (non-profit) to help people who had suffered losses because of hurricanes. She decided to release a series of television advertisements to create awareness about her cause and to request donations for helping the victims. What kind of marketing did Valerie use for her NGO? Valerie used to spread awareness about her NGO.
Valerie used public service announcements (PSAs) to spread the word about her NGO. These are used to increase public awareness about a cause or mission, not to sell a product or service. They are also used to solicit donations for the cause.
