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Although, it may possess other positive aspects, a headline does no good unless it:
a. motivates readers to move on to the rest of the ad.
b. conveys information not included in the body copy.
c. restates the ideas found in the visuals.
d. makes a strong emotional appeal.

Respuesta :

A headline does no good unless it motivates readers to move on to the rest of the ad, although it may possess other positive aspects. So the answer in this question is A. motivates reader to move on to the rest of the ad. The headline is the one who motivates the readers to read the rest of the ad.