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Dan Kim does a lot of customer research on his ideas for new products before actually making a prototype. In the new-product development process, this stage is called ______.

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meerkat18
In the new-product development process, this stage is called: Test Marketing.
Test Marketing is an experiment oversight in a field laboratory (the test market) comprising of actual store and real-life buying situations, without the buyers knowing they are partaking in an evaluation exercise.

In the new-product development process, this stage is called "concept testing".


Concept testing is a quality check between the depiction of a thought and real item advancement. An assortment of approaches are accessible for idea testing. All strategies include a gathering of potential shoppers rating at least one idea articulations in which every idea is given explicit spotlight on purchaser needs or advantages.  

A concept is a point by point methodology or plan adaptation of the thought. Fundamentally, when a thought is produced in each angle to make it satisfactory, it is known as a concept.  

Every one of the ideas that pass the screening stage are transformed into ideas for testing reason. You wouldn't have any desire to dispatch an item without its concept being tried.