Pathos is all about emotion. Pathos are all about appealing to a person's emotions to make your point hit closer to home. For example, an article aimed at an audience of mothers may use pathos by telling a heartbreaking story of a mother and her child to convince the audience of something. Since the audience can relate to the story because they have children, the pathos is effective and they are more likely to sympathize with the point the author is trying to make. Pathos is sometimes more effective than other types of rhetoric because people are easily swayed by their emotions.
