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08-11-2017
Business

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At one cvs drugstore, a four-pack of energizer aa batteries was on sale at 2.99 usd compared with a duracell four-pack at 4.59 usd. the duracell market share dropped 2 percent in a recent two-year period, and its profits declined over 30 percent. why did this happen?

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Kalahira Kalahira

18-11-2017

Energizer had their product on sale for 2.99 usd while Duracell's price was 4.59 usd Energizer had the same product of the same quality for sale for 1.59 usd less than Duracell. If Duracell would have lower their price to below or same as Energizer they could have prevented the drop in profits.

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