Suppose the Andrews company expands to other markets with good designs, high awareness, and easy accountability, what strategy would they be implementing?
a. Niche differentiation
b. Broad differentiation
c. Broad cost leader
d. Niche cost leader
The correct answer should be B. Broad differentiation
They want to be seen as better than others and also spread to other markets. This is why they would advertise these qualities that are mentioned in the question, so as to appeal to higher amount of people. Niche would be if they had a niche buyer base and if they stuck to them making products for them.
