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10-11-2017
Business

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Ch.11 marketing what are the four characteristics used to classify retailers?

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meerkat18 meerkat18

21-11-2017

The basic characteristics of a retailer is its retail mix - the essentials used to satisfy its customers' needs
Four elements of retail mix:
1.Type of merchandise sold
2. Variation and assortment of merchandise sold
3. Level of customer service
4.Price of the merchandise

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