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Suppose a marketing manager wants to review his/her firm's recent sales report to help determine the impact of a new marketing campaign. which component of the firm's marketing information system (mis) is the marketing manager using to obtain the information.
a. internal reports or records
b. marketing intelligence
c. marketing research
d. marketing decision support system (dss)
e.

Respuesta :

samdance101213
I'm almost positive it is b marketing intelligence... but don't quote me on it.
ogorwyne

The firms marketing intelligence is what is used to obtain information about the marketing system.

What is the marketing intelligence?

This is the branch of the firms details that has to do with the collation of data that concerns the various aspects of the business firm.

Hence the option to this question is option B because it answers the question correctly.

Read more on marketing intelligence here:

https://brainly.com/question/14611936

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