The Super Bowl is not important just for football fans. For the advertising industry, it is also the most watched event of the year.
For companies that have money to burn, the Super Bowl guarantees not only one of the largest television audiences of the year, but also viewers who are really eager to see the commercials.
However, with the price tag of an ad that now reaches 4 million dollars, it is unlikely that marketers see a return on that investment, which is a reason enough to stop advertising in the Super Bowl.
