What fact would explain why rhetoric is important?
a)Rhetoric is used to distract the reader from the text.
b)Rhetoric is an example of persuasion.
c)Rhetoric is used to create humor within a text.
d)Rhetoric is used to make a serious point.
Any of these could be correct depending on the context. B and D seem the most applicable, but if you can only choose one, I would say that the answer is B.