Depending on the business and activities of their opponents—a business, the military, and so on—protesters try to change __________ through persuasion, intimidation, and imposing costs (financial or otherwise) upon them.
They try to change their behavior through persuasion, intimidation, and imposing costs (financial or otherwise) upon them. This tactic prevents them from being caught off guard and prepares them for any potential hiccup or setback. This change in behavior has the potential to force opponents to submit or rethink their own strategy.