This is a bandwagon appeal, as they are using a famous star to grab a patrons interest. But can also be identity advertising considering there is a connection between the product and advertiser, basketball.
Answer:
Bandwagon appeal!!
Explanation:
Bandwagon Appeal attempts to persuade people by making them feel that a product or idea is popular and that everyone else is doing it. So in this description the answer would be bandwagon appeal!!
hope this suffices!!
