Respuesta :
I believe the answer is: place / placement
In the marketing mix-element, place refers to the the method that the sellers used to distribute the product to the consumers. In the example above, Martha choose to distribute it by directly establish close location that make it easier for the customers to access her product.
To deliver value through the [tex]\fbox{ place}[/tex] marketing-mix element, Martha decides to open the coffee collective close to the college campus.
Further Explanation:
Marketing Mix: It refers to the tools of marketing that are used the company to achieve marketing objectives in its target market. The marketing mix consists of four P; they are namely:
• Product: It refers to anything that capable of satisfying consumers want or need. It can be intangible like services, experiences, and ideas or tangible like goods. It includes branding, packaging and labeling, product assortment (product lines, product mix, product range) and services.
• Place: It refers to how easily and conveniently, the consumer can access the product.It includes warehousing, transport, and logistics, channel member, market coverage and location decision
• Price: It refers to the amount a consumer is willing to pay for the product. It includes price strategy, price-setting, allowances, price tactics, and discounts
• Promotion: It refers to the communication channel used by the company to endorse its product and services. It includes message strategy promotional mix and channel strategy.
Therefore, Martha is using place element of the marketing mix as she is opening coffee collective near the college campus. The opening of the shop near will help to serve her target consumer effectively.
Learn more:
1. Learn more about the type of market
https://brainly.com/question/7103791
2. Learn more about the market price
https://brainly.com/question/2289757
3. Learn more about the competitive market
https://brainly.com/question/11095403
Answer details:
Grade: High School
Subject: Business Studies
Chapter: Marketing Mix
Keywords: Deliver value, marketing-mix element, Martha, coffee collective, college campus, product, place, price, promotion.
