Costco is the biggest warehouse retailers in the US. It follows unique idea of low pricing. It has an excellent channel management that includes these concepts – goals – the main goal of this strategy was to give different types of brand names with private level merchandise with a low price. Policies – Costo has products which have margin that is lower than 14% and helps in providing products at optimum market price. Products – it has various products with different colors and sizes and these help the company in high volume sales.
