Betty, a teenager, starts a business selling cupcakes to coffee shops and restaurants. she strives to increase either the market share in terms of the revenue generated. this illustrates the _____ objective.
I believe this illustrates sales-oriented pricing The purpose of sales-oriented pricing is to increase the total market shares that the company has for a certain type of product. Large market shares means that the company had the most awareness and obtain a certain advantage compared to other competitors.
