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Traditional channels of distribution 1. are usually preferred to other distribution arrangements. 2. may involve little or no cooperation among channel members. 3. are easier to control than corporate channel systems. 4. do not perform bulk-breaking activities. 5. are usually controlled through strong legal contracts.

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Traditional channels of distribution may involve little or no cooperation among channel members.
Traditional channels of distribution is usually very direct between the producer and the customers. This type of distribution tend to be really effective if the company's customer base is only within a small-scale.

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