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Andy Warhol (1928 - 1987) was the author of the iconic phrase “In the future, everyone will be famous for fifteen minutes”. Given the current context of celebrity culture, many believe it was prophetic. It was not a precursor, but it was perhaps one of the first to think this. It should also be emphasized the complexity of the artist's personality. What is new in his work is not the creation of the new itself. It is the creation of it. What differentiates one work from another is how it reappears, how it is serialized and ordered. Like mass culture.