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A local newspaper is planning to come up with a special series on the growth of entrepreneurship within the community. each week an article featuring a different business owner and his or her success story will be published. for the featured business owners, this type of promotion would constitute

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Answer – PUBLICITY

 

A business owner featured on a local newspaper to share his or her success story is being offered the opportunity to promote his or her business through publicity. This is because the article published about him or her will build some measure of public awareness about his or her products, services or/and expertise.

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