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According to everett rogers, the goal of the diffusion researcher and the marketer are to shorten the time lag between: question 8 options: the time that a product is made and the time that retailers place the product in inventory. the time that a budget is constructed and the time needed funds reach communication channels. the time that an investment is made and the time that a profit is turned. introduction of an idea or product and its widespread adoption. introduction of an idea or product and when revisions can be made.

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W0lf93
D is the correct answer. Diffusion is the process that helps innovation spread around. According to Everett Rogers, the goal is to cut down on the lag time between the time the idea is introduced or created in reference to it becoming widespread and commonly used.

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