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Men's wearhouse (mw) caters to the man who doesn't necessarily enjoy shopping. its stores are located in shopping centers so that customers can get in and out quickly. additionally, the mw targets the budget-conscious consumer with suit prices ranging from $250 to $500. earnings rose 23% recently, indicating that the location of its stores and the pricing strategy both are part of mw's

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The theory at place here with Men's Wearhouse is that they are seeking out a competitive advantage. This means that they are attempting to give themselves an up on other business that are in competition with them. They are doing this by locating their stores in prime areas, and pricing their products appropriately.

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