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The process of lengthening a customer's lifetime value over time is ________. a cross-promotional marketing b cause-related marketing c the longevity effect d viral marketing e social media

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Kalahira
The process of lengthening a customer's lifetime value over time is called the longevity effect. The longevity effect helps businesses earn money from customers that continually come back to buy more products. For this reason, it is important to nurture relationships with customers and keep them satisfied.

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