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Li, a sociology undergraduate, was required to participate in a research study being conducted by a graduate student in his department. he didn't know the topic until he got there, and the things the interviewer asked him were embarrassing. li chose answers that weren't quite true-in fact, they weren't true at all-in order to save face himself and also to please the interviewer. this is example of science-forums

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This is an example of interviewer bias.

Interviewer bias refers to the phenomenon where participants in research studies provide the interviewer with false, misleading and embellished answers in order to "save face", avoid embarrassment and portray themselves in a socially desirable manner. Interviewer bias is a confounding variable that can comprise the validity of research studies. 
GeoPanther

The correct answer is Interviewer Bias. Typically interviewer bias is where the interviewer will ask questions in such a way that it can influence how the interviewee responds and therefore the results of the interview are invalid. In this case the interviewee is influencing the result of the research by being untruthful in his answers therefore also making the results invalid.