Grassroots mobilization is the term used to describe the process where a group of people organizes a campaign to lobby for social, environmental, political, or economic change. The purpose of this mobilization is to improve or enhance the quality of their lives, and of the people around them. The reason why it is called "grassroots mobilization" is because the local people who are disadvantaged come together to commit to lobby for change. Grassroots mobilization aims to reach a large number of people. The organizers of this mobilization typically organize rallies, demonstrations and protests to allow the "voice of the people" to be heard.
