The answer is FALSE because a conversion happens when a visitor to the page does whatever the marketer hoped he or she would do. The objective of the marketer will repeatedly be to get visitors to like the page in which case the question correctly defines how to calculate the conversion rate. In other cases, the goal might be for visitors to print a coupon and take it to the store, to book a plane booking or to post a comment or photo. In general, Conversion rates are a measure that specified what percentage of potential customers act as the marketer hopes, and by clicking, buying or donating.
