Although several different measures of profitability exist, many authorities in the measurement of profitability argue that __________ is the best measurement because "it focuses on the true operating performance of the company."
I believe the answer is: return on invested capital (ROIC) return on invested capital (ROIC) Represents the amount of return that the company made from their overall invested capital (both from main and side operations). It's calculated by multiplying Net operational margin with capital turnover
