Mansee Patel is doing research before opening a store specializing in traditional Indian clothing. In order
to locate her target market, she should study
A. overall buying behaviors.
B. demographics.
C. fashion trends.
D. business values
The answer is, B. Demographics
Answer:
B. Demographics
Explanation:
Demographics is a kind of research or study carried out by a person who does business to try to determine what the attributes of a particular population is.
Demographics is an essential tool that is used by people in business to determine who their target market is. Demographics must be carried out by every business before releasing any product to the market because it tells you:
a. What the population likes or prefers
b. If the population you are trying to attract can afford to buy your product
The factors that determine what data is contained in a Demographic research includes:
a. Age of the population
b. Sex of the population
c. Ethnicity of the population
d. Hobbies of a population
e. Preference of a population
f. How much a population earns or their income range/ level
g. The lifestyles of a population.
Demographics can help to also predict where your current customers would come from as well as where customers would come from in the nearest future based on the data collected.
