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"cat food, cola, toothpaste." your roommate begins reciting items into the phone as you throw your books in the backseat and get into your car; you're supposed to hit the store on the way home. he continues to list a few more items. finally, he wraps up: "coffee creamer, spaghetti sauce, dish liquid, and ice tea mix." you forget a few things, but the ragu, dawn, and lipton are in the bag. your memory for these items reflects the _________ effect.

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The correct answer is recency effect.

In terms of memory, the recency effect refers to the phenomenon where people are more likely to remember items at the end of a list that they have attempted to memorize. This is because the items at the end of the list are the most "recent" in their memory. In this example when you bought the last three items from your friend's list but forget some others, you are demonstrating the recency effect. 

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