Jamie is "less likely to be influenced by persistent aspects of a persuasive communication". The peripheral route to persuasion occurs when the persuasive process occurs due to other images or situations that accompany the message, rather than the argument of the message. For example, that the message comes from an authority figure, like a doctor, makes us believe that the message is true, although it is without arguments. But, if we have a critical thinking, like Jamie, it will be difficult for persuasion to happen.
