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David is part of a sales group. on many aspects of the sales strategy he thinks that his group is making a big mistake, but he decides to give into the pressure and go along with what they decide. in the context of conformity, this change is best described as

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NeuroTravel
This change is best described as Compliance. Compliance is a type of conformity in which publicly declares to be in agreement with what is established by most people, although it disagrees with opinion privately. This is common when you want to avoid a punishment or when you want to get a reward.

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