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Test marketing is a process used to test consumer reactions about a product among potential users. It is a test directed in a test market composing of actual situations and stores, with the buyers didn’t know that they are in the middle of an assessment test. It is used to check how a customer reacts to the product.
Test marketing is a process used to test consumer reactions about a product among potential users. When a business redevelops a product or develops a new product, they typically gather together a test market or audience to test the product with. They allow each consumer to use and try out the product and then receive feedback from them. Their overall goal is to make sure they are developing a sound product that meets the needs of their audience.

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