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Zephyr is nadia's favorite clothing brand. recently, zephyr was involved in a scandal for using child labor. despite knowing about the scandal, nadia continues to shop at zephyr. this makes her feel uneasy as she is against child labor. in this scenario, nadia's feeling of uneasiness is best explained by the concept of

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In this scenario, Nadia's feeling of uneasiness is best explained by the concept of cognitive dissonance. Cognitive dissonance is the mental discomfort experienced by a person who simultaneously holds two or more contradictory beliefs, ideas or values. Cognitive dissonance is the state of having inconsistent thoughts, beliefs,or attitudes, especially as relating to behavioral decision and altitude change. 

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