State lottery commissions capitalize on the _____ by running many tv commercials showing that lucky person who won the $100 million powerball. a vivid memory is created, which leads viewers to an inaccurate estimate of the likelihood that the event will happen to them.

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13-04-2018
Business

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State lottery commissions capitalize on the _____ by running many tv commercials showing that lucky person who won the $100 million powerball. a vivid memory is created, which leads viewers to an inaccurate estimate of the likelihood that the event will happen to them.

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MrsTriplet MrsTriplet · Answer 1 · 2018-04-23T17:47:32+02:00

State lottery commissions capitalize on the availability heuristic by running many tv commercials showing that lucky person who won the $100 million powerball. A vivid memory is created, which leads viewers to an inaccurate estimate of the likelihood that the event will happen to them.

The availability heuristic is defined as a mental shortcut to a memory, problem or question. This shortcut comes to mind when someone is able to pull examples from memory to evaluate a topic or decision.