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A "push" poll is a form of negative campaigning that masquerades as a regular opinion survey.

Push polling includes the utilization of telemarketing firms for the benefit of a presidential battle, however guaranteeing objectivity in leading a free popular supposition study. Perceiving that voters had turned out to be very comfortable with general sentiment surveys, battle supervisors contemplated that it may be conceivable to change a conclusion survey into an instrument of political influence.