Empirical or factual claim reason:
Asma refused to act on a singer's demand, it may happen because Asma and his team knew that they must not do this act as they have experienced such kind of acts which they think that they must avoid of it as it is not according to their image or their audience may don't like them to see in this kind of act.
Moral or normative claim reason:
The act in song could be below the belt like a villain scene or it may have too much romance in it which can create Asma's bad image in front of the audience and his social circle. It could be a negative impression as compared to his previous acts, So he avoided it to save his image.